Category: B2B Marketing
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What Is Gamification and Why Should You Start Implementing in Your Campaigns?
Gamification is one of the most popular and trending marketing tactics that B2C and B2B marketers talk about nowadays. Human nature loves interactive challenges, which explains the psychology behind gamification marketing. What Is Gamification? In marketing, gamification refers to applying game-design principles and elements, such as player competition and game…
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Expert Recap: Key Marketing Highlights for B2B in 2022
2020 and 2021 were critical review seasons for every organization, in which B2B leaders fueled their investments in marketing technology, cybersecurity, and digital transformation to keep up with the competition and thrive during the pandemic. The learning curve was tough for many B2B enterprises as they face several challenges when…
