(5-Part Series: Introduction)

Introduction

As I always say, ‘Gamification is a sleeping dragon in the B2B marketing world.’ And many B2B marketers have barely scratched the surface of gamification’s full potential. So, I would like to explain gamification on a more in-depth level by looking into my ultimate gamification strategy workflow in this five-part series.

In my previous article, ‘What Is Gamification and Why Should You Start Implementing in Your Campaigns?’, I discussed gamification, how it works, and its benefits. For a brief review, gamification refers to applying game-design principles and elements, such as player competition and game rules, as a digital marketing strategy to encourage brand engagement and generate leads.

I have pointed out that it is a must to implement gamification in your B2B marketing campaigns because of the following reasons:

• Gamification Drives Interest
• Generates Leads
• Boosts Brand Awareness
• Promotes Great Customer Experience
• Strengthens Sales and Marketing Teams

In this Gamification Strategy Workflow (5 Part Series), I will share how marketers can apply the different gamification principles and concepts I’ve presented in my previous articles based on our knowledge and post-campaign analysis.

It is important to establish how a B2B marketing expert, such as yourself, can create an interactive gamification marketing campaign. In that way, you can gain valuable insights as to how you can create your unique gamification game plan that will generate more marketing leads and sales for your organization.

Here’s a list of what you’ll expect to learn in each series:

• Series 1: Implementing the Right Gamification Metrics to Measure Performance
• Series 2: What About USERS?
• Series 3: Setting Up the Right “Win States” In Your Gamification Design
• Series 4: How Should You Properly Correct an Incorrect Response Positively In Gamification
• Series 5: The Last Leg Of Gamification “Incentives and Rewards”

So, stay in tune with A Spark of B2B: Gamification Strategy Workflow (5-Part Series) by following me on my socials:

Facebook https://www.facebook.com/profile.php?id=100089042254709 (A spark of B2B)

Twitter page https://twitter.com/aSparkofB2B (aSparkofB2B)

LinkedIn page https://www.linkedin.com/company/a-spark-of-b2b (a-spark-of-b2b)

#B2BGamification

#B2BMarketing

#B2BSales

#B2BLeadGeneration

#B2BContent Marketing

Disclaimer note:

The opinions expressed in this post are those of the author. They do not purport to reflect the opinions or views of ThinkLogic Media Group or any company and their associates.