Month: September 2023
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Series 2: What About USERS? (Part II)
I have tackled the ‘Four Player Types’ in the Part I of ‘Series 2: What About USERS?’, and now I will discuss the ‘Gamification Mechanics Drive Users’ in Part II. Part II: Gamification Mechanics Drive Users A well-thought game mechanic can be essential for B2B marketers to increase product user…
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Series 2: What About USERS?
Who are your prospective users or players in your gamification campaign? This topic is crucial before even thinking of game mechanics, which involves knowing your target audience to devise effective gamification campaigns. Because most B2B clients seek gamification marketing to increase their lead generation rate, prioritizing USERS in your gameplan…
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Series 1: Implementing the Right Gamification Metrics to Measure Performance
As I have shared in my previous articles here, gamification is a powerful tool for boosting engagement and brand awareness. Instead of relying solely on game-based content, I suggest a more holistic approach by increasing opportunities for customers and prospects to interact with your brand. As a B2B marketer, tailoring your…
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Unleashing the Potential of PR in B2B Marketing: A Must-Have Strategy
Public Relations (PR) is an important aspect of a B2B marketer’s marketing plan as it helps solidify public interest and establish brand credibility. B2B marketers must demonstrate the effectiveness of their marketing initiatives, which PR can help with by presenting ideas through articles, interviews, podcasts, etc. However, it is often…
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A Spark of B2B: Gamification Strategy Workflow
(5-Part Series: Introduction) Introduction As I always say, ‘Gamification is a sleeping dragon in the B2B marketing world.’ And many B2B marketers have barely scratched the surface of gamification’s full potential. So, I would like to explain gamification on a more in-depth level by looking into my ultimate gamification strategy…
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Market Research Sales — Marketing Positioning
When it comes to creating a marketing or sales plan, it is not enough to just rely on SWOT, PESTLE, BCG, or Ansoff analysis and etc. Whenever I chat with my clients, I ask specifically what their sales/marketing cycle is compared to a year ago. What has changed, what stayed…
