Category: Introduction Post
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All You Need to Know About Demand Generation
Part II: Best Demand Generation Content Strategies There are reputable media publishing companies offering demand generation services. For instance, Thinklogic Media Group offers demand generation services, which include intent-based lead generation and media syndication. Let’s learn more about these services. Intent-based Lead Generation Image Source: Thinklogic Media Group Intent-based lead…
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The B2B Branding Map: A Marketer’s Labyrinth
As a B2B marketer, you’re tasked with creating a cohesive brand identity that resonates with your target audience and drives business growth. However, the path to success is far from straightforward. The B2B branding map is a complex web of interconnected elements, each playing a crucial role in your overall…
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Holiday Greetings!
Dear Readers, Greetings of joy and peace! As the festive season envelops us in joy, I want to express my sincerest gratitude for your continuous support of ‘A Spark of B2B.’ Thank you for subscribing, following, reading, and sharing my B2B marketing and sales articles. Your engagement fuels my team’s…
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Maximizing Return on Investment: Strategies for B2B Marketers to Drive Revenue Growth
In the world of B2B marketing, the bottom line matters. Marketing should not just be an expense; it should be a revenue generator. However, gauging the true impact of marketing efforts on revenue growth can be a daunting task. In this article, we’ll delve into the complexities of measuring return…
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Introduction Post
Why am I creating this content writing? How would my writing be different from other similar materials out there? Posting frequency and channels Area of B2B Writing Focus In my experience working with many different B2B technology marketers over the years, one of my observations in the industry is that…
