Category: B2B Sales
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Commentary – the future of work with Gen AI
From McKinsey & Company’s recent Gen AI report: “We predict that automation enabled by all Al technologies could increase global productivity by 0.2-3.3% from 2023 to 2040.” Anticipating the Impact: AI Automation and Global Productivity In the realm of B2B marketing, the projection that AI-powered automation could enhance global productivity…
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3PR for Business Development — No Longer a Marketing Responsibility Only
If you want to win new business from new clients, speaking is one of the most effective tools in your toolkit for burnishing your expert credentials. 3PR (Personalized, Professional Public Relations) is a combination of strategies, tactics, and tools designed to help you and your business accomplish one or more…
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The Simple Truth of Customer Service (Part II)
“Our customers are talking about us….in a good way! Coming back and referring us to their friends.” This is the ultimate social currency that every customer success team strives to achieve, regardless of the platforms and channels communicated. The following stories of great stories are simple but powerful. They are…
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The Simple Truth of Customer Service (Part I)
Why it matters personally for a marketer and salesperson in today’s markets. Hello from the trenches! We are now well halfway into 2023, and if you are now reading this right now, I want to congratulate you and give you a pat on the back for surviving what is one…
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Dark Funnel Examples
The dark funnel is part of the buyer journey that occurs outside of a company’s direct marketing channels. This means that companies may not be aware of the specific interactions that potential buyers are having with their brand, products, or services. Here are some examples of dark funnel interactions in…
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Google’s ‘No Moat’ Memo Key Point: Ecosystems Are The Moat
I’ve been working in B2B sales and marketing for over 10 years, and I’ve seen a lot of changes in the industry. One of the most significant changes has been the rise of open-source software and generative AI. These technologies are creating a new “great moat” in the B2B market,…
