Category: B2B Sales
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Restrategizing Your 2024 B2B Buyer Journey: Key Factors to Achieving Hybrid Success
As technology continues to evolve and reshape the B2B landscape, the art of guiding buyers along their journey demands a re-evaluation of strategies and approaches. In 2024, the B2B buyer journey is increasingly complex, demanding a delicate balance between digital self-service and human interaction. To achieve success in the current…
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Reputation as your career currency – The need for social proof
In this world of two-way communication, your organization must have social proof. As a marketer, your goal should be to maximize that social proof through genuine greatness. This is going to become more and more important as systems continue to empower the customer and make it easy for future customers…
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Reputation as your career currency – Is there a different scale of customer importance?
This social revolution presents both a massive threat and opportunity for every organization. Admittedly some markets are more sensitive to this than others, but this now affects ALL markets and is becoming more powerful every day. This is an issue that no organization can afford to ignore. While this new…
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Reputation As Your Career Currency – A Blog Series
I want you to take some time (maybe 5-10mins) to reflect on this: – What organizations are you fiercely loyal to and why?– If you could be Harry Potter and wave your wand to enact changes ASAP, what main things would you change today in your company? It is important…
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Matching Behaviours with Customer-related Business Objectives
In my previous article, we discussed how important it is to differentiate between Valued and Valuable behaviour as a marketer. Using the power of gamification, I will be taking a deep dive into these valuable behaviour that we should see out of our target audience and how to best utilize…
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Customer Development vs Product Development: What’s the Difference?
Customer development and product development are two of the most important aspects of building a successful startup. However, they are often seen as competing forces, with entrepreneurs having to choose between one or the other. In reality, customer development and product development are complementary processes that should be used together.…
