Category: B2B Sales
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Retrenchment or Reinvention? How Tech Companies Can Adapt and Succeed
The tech industry has been hit by a wave of layoffs in recent months, with major companies like Meta, Amazon, Twitter, and others announcing significant job cuts. While the headlines often focus on the numbers and the impact on the workforce, the underlying reasons for these layoffs are more complex.…
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Stop Chasing Ghosts and Start Talking to Your Customers!
B2B Tech Marketing: A Guide to Avoiding the “Hamster Wheel” of Guesswork Hey there, fellow marketing gurus! Let’s face it, B2B tech marketing can feel like a never-ending game of whack-a-mole. We’re constantly chasing the next shiny object, hoping to find that magic formula for success. But here’s the dirty…
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Unveiling Effective B2B Pricing Strategies: Lessons Learned and Best Practices
In the realm of business, pricing stands tall as the linchpin of the marketing mix—while others spend money, pricing makes it. It’s a dynamic force that shapes the value exchange between products and their intended audience. Today, we embark on a journey dedicated to the art and science of B2B…
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Revisiting B2B Persona Crafting for 2024!
Hello for April my fellow rebounders! 2024 has been a journey of rediscovery in the realm of B2B persona crafting from my personal interactions within the industry. As we step into the post-pandemic era, the landscape of business-to-business interactions has undergone a profound transformation. Gone are the days of traditional…
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Ring, Ping, or Zing: The Battle for B2B Outreach Dominance
In the ever-evolving landscape of B2B sales, the age-old debate between cold calling and mass email campaigns continues to stir discussions among sales professionals. Both methods have their staunch supporters, each vehemently arguing for the superiority of their chosen approach. The question persists: In the battle of Cold Calling vs.…
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Navigating the B2B Buyer’s Journey in 2024: Insights and Strategies for Modern B2B Marketers
As we gear up for another round of SKO meetings at this time of the year, marketers are in hot pursuit of fresh and innovative ways to captivate their audience throughout the year, meeting stakeholder targets with finesse. While the quest for groundbreaking ideas is essential, a strategic focus on…
