Category: B2B Sales
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Foundations of a World-class Sales Process: Part III
Previously we talked about the Discovery stage, These steps serve as the foundation for your sales process, after mapping the customer journey. The next critical step is to get your lead to “agree” with you. And this is where we discussed more in today’s article. THE INITIAL EVALUATION STAGE This…
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What Is CRM and Its Role in B2B Sales and Marketing?
Let’s be real—B2B marketing is no walk in the park. You’re dealing with long sales cycles, decision-makers with diverse priorities, and a constant push to prove ROI. So, how do you keep everything in check while delivering personalized experiences to your prospects? Enter Customer Relationship Management (CRM). If you’re still…
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Foundations of a World-class Sales Process: Part II
In our last article, we discussed about the various stages of a B2B sales methodology that is more viable and sustainable in today’s and perhaps future’s markets for the next few years. Unless AI has alter the landscape completely, the stages that are : Today let look at The DISCOVERY…
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Foundations of a World-class Sales Process: Part I
“At the end of the day, a world-class methodology means very little if it doesn’t incorporate all the elements of being an innovative seller.” Many people believe the sales is a dark art that just happens because people are charismatic or can build relationships. Some think because people are social…
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The Most Underappreciated Marketing Position
Greetings, aspiring marketers! Today, we’re going to talk about a role that has become the backbone of modern businesses: the social media manager. Contrary to popular belief, this role is not a junior position that can be filled by just anyone. In fact, I dare say that running a social…
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Instead of Brands, We Should Look at Categories of Life
Everyone talks about brands. But the real issue in marketing today isn’t branding – it’s categories. People care more about the category a product occupies in their lives than the brand itself. Think about it. Imagine yourself at a bar. It’s midnight, and you’re craving an energy boost. Do you…
