Category: B2B Sales
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Demystifying B2B Lead Generation: A Step-by-Step Approach
B2B lead generation is the lifeblood of any business looking to secure long-term growth and profitability. Yet, many businesses struggle with turning potential prospects into paying customers. If you’ve ever wondered why your lead generation efforts aren’t yielding the expected results, you’re not alone. In this guide, we’ll break down…
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Ditch the Digital (Sometimes): Why Pen and Paper Still Reign Supreme for B2B Marketing Innovation
We live and breathe in a digital world, don’t we? Our inboxes are overflowing, our project management tools are humming, and the latest marketing automation platform is practically an extension of our own brains. But in this whirlwind of pixels and push notifications, are we overlooking a surprisingly powerful, decidedly…
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Mastering the Art of Creative Feedback: A Guide for Business Leaders
Providing feedback to creative professionals can be a delicate balancing act. As business owners and leaders, we need to ensure that creative work aligns with our brand and goals while also fostering an environment where innovation thrives. However, the wrong approach can stifle creativity, damage morale, and ultimately lead to…
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Foundations of a World-class Sales Process: Part V
The closing and onboarding stage The final phase of the traditional sales cycle is the closing process. One potential sale might go through all these stages in a matter of weeks, and others might take months; it all depends on how educated your customer is and their level of intent.…
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Foundations of a World-class Sales Process: Part IV
In our last article, we explored two key stages: discovery and initial evaluation. A few key takeaways: Formal evaluation stage For today’s article, we will dive into the later stages of the customer journey, focusing on the “formal evaluation” stage. It is often tempting to think that understanding intent and…
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New Opportunities for B2B Sales and Marketing in 2025
Welcome to 2025! The world of B2B sales and marketing is buzzing with exciting changes. With new tech rolling out and buyer expectations shifting, it’s time to shake up your strategy. Let’s dive into fresh opportunities that can help your business thrive. AI-Powered Personalization AI continues to transform marketing. This…
