Category: B2B Sales
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Unlocking B2B Sales Growth with Generative AI: 8 Practical Use Cases
There’s a growing buzz among B2B leaders about generative AI and for good reason. Many are starting to see it as more than just another tech trend; it’s a real opportunity to transform how sales teams work and win. Still, a lot of folks are wondering: Where do we even…
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Why Killing Informational Content Will Tank Your SEO (And Your Sales Funnel)
Google’s new AI Overviews mode is changing how people interact with search and how search interacts with your content. Soon, Clicks, Impressions, and Position data from AI Overviews will flow into Google Search Console. And already, some SEOs and marketers are panicking. They’re seeing fewer clicks and jumping to conclusions:…
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Conversational AI and Virtual Sales Reps in B2B Funnels
If you’re in B2B sales, you’ve probably felt the shift. Buyers don’t want to fill out a form and wait for a call three days later. They want answers now. And they want to know right away if your product is worth their time. That’s why conversational AI is changing…
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Good Old Sales Exercise: The Underutilized Sales Tactic That’s Costing Teams Deals (And How to Fix It in 1 Hour/Week)
Hook:Ever wonder why some sales teams close deals effortlessly while others struggle with the same prospects, tools, and market conditions? The answer might be simpler—and more collaborative—than you think. The Problem:Most sales teams leave their best learning tool on the table: real discovery calls. They review metrics, role-play scenarios, and…
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The Rise of B2B Marketplaces: Should You Build Your Own or Join an Existing One? Part I
There’s a quiet revolution happening in the world of B2B commerce. Traditional sales reps and handshake deals are giving way to something faster, broader, and digital—B2B marketplaces. Whether you’re a manufacturer, wholesaler, or SaaS provider, you’ve likely felt the pull. And the numbers back it up: B2B marketplace sales are…
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The Real Reasons Your B2B Deals Are Stalling—And Why Your CRM Won’t Tell You
Recently, I have embarked on consultancy projects to help my clients set up their businesses. While it is interesting to see a spectrum of problems that happen across various end-to-end business functions, one of the most glaring yet unobvious markers of business analysis is the way we interpret the company’s…
