Category: B2B Sales
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Sales Researching
Sales Researching Research is the secret weapon of a sales champion! Arm yourself with knowledge and conquer any sales challenges, I will discuss what sales research is all about, its key elements, considerations, and tips to score more deals with B2B prospects. What Is Sales Research? While we will deal…
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The Challenger Sales Methodology
This Steve Jobs’ quote is a very important principle that I adopt in my life holistically. In fact, it forms the foundation of why I choose to embark on a 2 months journey to adopt the principles of gamification and apply to our b2b tech marketing industry for the better.…
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Market Research Sales — Marketing Positioning
When it comes to creating a marketing or sales plan, it is not enough to just rely on SWOT, PESTLE, BCG, or Ansoff analysis and etc. Whenever I chat with my clients, I ask specifically what their sales/marketing cycle is compared to a year ago. What has changed, what stayed…
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Market Research For Sales: Part One
In my articles for sales, you will notice that I emphasized doing market research before talking to your client. That is the most important narrative to position yourself as a B2B solution provider instead of a seller. Remember! Prospects want to avoid being sold to, they want to have their…
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B2B Sales Pricing Strategic Tips
Pricing is a nightmare exercise that every experienced salesperson has to go through at one point in their life. It is about making sense of all the costs, variable or fixed, and the perceived value they should charge their client. Unfortunately, there is no universal formula for these as every…
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Is “Attention” the Only Currency in Marketing?
I know you’ll agree with me that most online users have a limited attention span. We want immediate answers and effective solutions. We hate irrelevant ads and beating around the bush. Digital marketers must find effective ways to capture human attention in the modern economy. Unlike in history, when people…
