Category: B2B Sales
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B2B Sales and Marketing Trends to Watch Out For in 2026
If you’ve been feeling the ground shift beneath your feet in B2B marketing, 2026 is the year those quiet tremors turn into full-scale transformation. Buyer expectations are evolving, tech stacks are being rebuilt, and AI is no longer a shiny add-on—it’s becoming the backbone of revenue operations. Whether you’re a…
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The Digital Sales Room Trend Every B2B Sales Team Should Watch
If you’ve been in B2B sales long enough, you’ve probably noticed how messy the buying process has become. Multiple email threads, lost attachments, and shared drives full of outdated files are enough to frustrate both sales reps and buyers. That’s why digital sales rooms (DSRs) are gaining so much traction.…
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When Sales Say “They Do Not Want More LEADS!”, What Is Going On?
You’ve been there. Marketing runs campaigns, fills the CRM with leads, and proudly hands the list to sales. And then… crickets. “No thanks. We don’t want more leads.” If you’ve ever felt your stomach drop at those words, you’re not alone. It’s confusing, frustrating, and honestly, a little infuriating. But…
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REAL TALK: AI Isn’t Replacing Sales, It’s Replacing Lazy Salespeople like me!
In the world of B2B sales, artificial intelligence has sparked both excitement and anxiety. But here’s the truth most don’t want to admit: AI isn’t here to replace salespeople. It’s here to replace the lazy ones. Especially me! The Myth of the AI Takeover There’s a growing fear that AI…
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I Let an AI Write My Cold Email Campaigns for a Week. Here’s What Happened…
I’ll admit it—I hate writing cold emails. But as a formal salesperson, it has become an important addition to my prospecting arsenal. Over the years, I’ve developed my own system: research the prospect, find a recent trigger (a press release, podcast quote, or even a hiring post), and connect it…
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Meeting the New Standard: Why B2B Buyers Expect Omnichannel Experiences
Let’s face it. B2B buying doesn’t look like it used to. The days of relying solely on sales reps and long email threads are behind us. Today’s buyers come with digital-first mindsets, shaped by years of streamlined B2C experiences. For them, omnichannel is the bare minimum. Click, Tap, Buy Whether…
