Category: B2B Marketing
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How B2B Marketers Can Use Agentic AI
If you are still treating AI as a simple assistant, something that drafts copy, suggests keywords, or summarizes reports, you are barely scratching the surface. The shift toward agentic AI is here, and it is rewriting the rules of B2B marketing faster than most teams can adapt. Agentic AI is…
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B2B Sales and Marketing Trends to Watch Out For in 2026
If you’ve been feeling the ground shift beneath your feet in B2B marketing, 2026 is the year those quiet tremors turn into full-scale transformation. Buyer expectations are evolving, tech stacks are being rebuilt, and AI is no longer a shiny add-on—it’s becoming the backbone of revenue operations. Whether you’re a…
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How to Create Agentic Agents for B2B: A Practical Guide
Agentic AI has evolved from a concept to a competitive edge. Unlike traditional generative AI tools that simply respond to prompts, agentic agents can act, decide, and execute tasks autonomously across workflows. For B2B companies under pressure to accelerate growth, streamline decision-making, and reduce operational drag, building agentic agents is…
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From B2B to B2H: Why Human-Centered Marketing Wins Every Time
The business world has been divided into two categories: B2B (business-to-business) and B2C (business-to-consumer). The assumption was straightforward. Business buyers make rational, data-driven decisions, while consumers are guided by emotion and personal preference. However, this distinction is no longer sufficient. Every transaction, regardless of the market, involves people. Behind every…
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Using WhatsApp for B2B Engagement: What Is Appropriate in Today’s Standard?
When it comes to B2B communication, WhatsApp has quickly become more than just a casual chat app. With over 2 billion users globally, it’s now a serious business tool—especially in regions where WhatsApp is the default communication channel. But as its use in professional settings grows, so does the question:…
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Corporate Responsibility in Differentiating AI Vs Original Content for the B2B Audience
Let’s be honest, AI-generated content is everywhere. From emails to whitepapers, LinkedIn posts to blog drafts, it’s becoming harder to tell what’s written by a human and what’s crafted by a machine. For B2B marketers, this presents both a huge advantage and a growing responsibility. You can scale content faster,…
