Category: B2B Marketing
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A Spark of B2B: Gamification Strategy Workflow
(5-Part Series: Introduction) Introduction As I always say, ‘Gamification is a sleeping dragon in the B2B marketing world.’ And many B2B marketers have barely scratched the surface of gamification’s full potential. So, I would like to explain gamification on a more in-depth level by looking into my ultimate gamification strategy…
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Coming Up With a Gamification Campaign Design
Remember the last time you played a good quiz or crossword puzzle game, which kept you glued and committed to finishing the game task no matter the outcome? A good gamification design must be appealing, meaningful, and data-driven yet human-focused. Unfortunately, it is an area of marketing development that remains…
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Real World B2B Gamification Examples: What Can You Learn From Them?
As I’ve mentioned in my previous articles, gamification marketing isn’t a game of chance. B2B marketers devise strategic marketing tactics to generate multi-funnel leads. Check out the real world gamification examples below and the lessons you can learn from them. NVIDIA Video Gamification One of the best examples of video gamification that…
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B2B Sales Pricing Strategic Tips
Pricing is a nightmare exercise that every experienced salesperson has to go through at one point in their life. It is about making sense of all the costs, variable or fixed, and the perceived value they should charge their client. Unfortunately, there is no universal formula for these as every…
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Is “Attention” the Only Currency in Marketing?
I know you’ll agree with me that most online users have a limited attention span. We want immediate answers and effective solutions. We hate irrelevant ads and beating around the bush. Digital marketers must find effective ways to capture human attention in the modern economy. Unlike in history, when people…
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Is EDM Blast Still A Viable Option In Today’s Context?
So the other day, I received a marketing brief from one of my regular clients for an EDM blast to our subscribers. It was a fairly big budget brief for an EDM blast, and naturally, I worked out the best structure for my client based on my experience. Then here…
