Category: B2B Marketing
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Series 1: Implementing the Right Gamification Metrics to Measure Performance
As I have shared in my previous articles here, gamification is a powerful tool for boosting engagement and brand awareness. Instead of relying solely on game-based content, I suggest a more holistic approach by increasing opportunities for customers and prospects to interact with your brand. As a B2B marketer, tailoring your…
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Unleashing the Potential of PR in B2B Marketing: A Must-Have Strategy
Public Relations (PR) is an important aspect of a B2B marketer’s marketing plan as it helps solidify public interest and establish brand credibility. B2B marketers must demonstrate the effectiveness of their marketing initiatives, which PR can help with by presenting ideas through articles, interviews, podcasts, etc. However, it is often…
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A Spark of B2B: Gamification Strategy Workflow
(5-Part Series: Introduction) Introduction As I always say, ‘Gamification is a sleeping dragon in the B2B marketing world.’ And many B2B marketers have barely scratched the surface of gamification’s full potential. So, I would like to explain gamification on a more in-depth level by looking into my ultimate gamification strategy…
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Coming Up With a Gamification Campaign Design
Remember the last time you played a good quiz or crossword puzzle game, which kept you glued and committed to finishing the game task no matter the outcome? A good gamification design must be appealing, meaningful, and data-driven yet human-focused. Unfortunately, it is an area of marketing development that remains…
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Real World B2B Gamification Examples: What Can You Learn From Them?
As I’ve mentioned in my previous articles, gamification marketing isn’t a game of chance. B2B marketers devise strategic marketing tactics to generate multi-funnel leads. Check out the real world gamification examples below and the lessons you can learn from them. NVIDIA Video Gamification One of the best examples of video gamification that…
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B2B Sales Pricing Strategic Tips
Pricing is a nightmare exercise that every experienced salesperson has to go through at one point in their life. It is about making sense of all the costs, variable or fixed, and the perceived value they should charge their client. Unfortunately, there is no universal formula for these as every…
