Category: B2B Marketing
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Zero Party Data: Is It The New Throne of Intent Data?
As I have observed, many users are becoming increasingly aware of the risks associated with cookies, which collect personal information, such as browsing history and login credentials, which can be used for tracking users across different websites. The rise of ad-blocking technology and increased regulation around data privacy has made…
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Series 5: The Last Leg Of Gamification: Incentives and Rewards
Welcome to the last leg of gamification! Now, it’s time for me to talk about incentives and rewards, a crucial part of the B2B marketing budget. Incentives and rewards refer to what you can give to players or users within your means to entice them to take further action. They…
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Series 4: How Should You Properly Correct an incorrect Response Positively In Gamification
I want B2B marketers always to remember this advice: “User response is a critical element of B2B gamification.” In the previous series, I pointed out the importance of Revenue Generating Behaviours. It’s crucial to watch out for signals and triggers to prompt users to commit more RGBs. That’s when Feedback…
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Series 3: Setting Up the Right “Win States” In Your Gamification Design
Humans have a natural desire to win because it satisfies several basic psychological needs and desires. Win states or winning provides a sense of accomplishment and mastery over a task or challenge. It can also provide social recognition and status among peers. Most importantly, winning can be a powerful motivator…
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Series 2: What About USERS? (Part II)
I have tackled the ‘Four Player Types’ in the Part I of ‘Series 2: What About USERS?’, and now I will discuss the ‘Gamification Mechanics Drive Users’ in Part II. Part II: Gamification Mechanics Drive Users A well-thought game mechanic can be essential for B2B marketers to increase product user…
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Series 2: What About USERS?
Who are your prospective users or players in your gamification campaign? This topic is crucial before even thinking of game mechanics, which involves knowing your target audience to devise effective gamification campaigns. Because most B2B clients seek gamification marketing to increase their lead generation rate, prioritizing USERS in your gameplan…
