Category: B2B Marketing
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Driving the Future of Work: Intelligent Marketing
AI is driving the future of work and becoming an essential tool for today’s intelligent marketing, sales, and CX professionals. They are now taking advantage of AI-driven tools and systems that can continuously model, simulate, and recommend the ‘next best possible action’. AI is now a cost-effective way to automate…
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Reshaping Digital Marketing
The advanced power of data collection and processing, will revolutionize the future of digital marketing. Growth is likely to be exponential, as social media, websites and IOT devices collect vast volumes of data. According to Statista, ad spend world-wide is estimated at around $649 billion USD. Despite the global pandemic,…
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The Role of a Marketing Funnel: How It Should Unite a Company Together
As I previously discussed in my previous article, the customer journey includes every interaction a customer has with a company, whether it be through the company’s website, social media, customer service, or in-store. Understanding the customer journey is important because it can help a company identify points of friction or…
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Targeting Desired Behaviours with Marketing Gamification
In our past gamification articles, we have identified how gamification can help transform your marketing outreach by focusing on key objectives such as increasing engagement to speeding up business processes (such as a gamification program for salespeople or an HR onboarding program for new hires) In today’s article, we will…
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Martech Landscape Comparison in the Last 20 Years
Have We Moved Forward or Backward in Our Marketing Profession? The marketing technology or martech landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions covering a wide range of marketing functions,…
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How to Create and Optimize A Landing Page
Hey there, fellow marketing enthusiast! Landing pages are like the secret sauce of B2B marketing. They’re your golden ticket to turning random website visitors into awesome leads or even paying customers. In this article, I will share a no-nonsense, step-by-step guide on creating and optimizing a landing page that gets…
