Category: B2B Marketing
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What Is The Role of AI in B2B Marketing?
In the business-to-business (B2B) world, companies can harness AI power to boost their marketing efforts. As you already know, artificial intelligence (AI) simulates human intelligence in computer programs to perform tasks that typically require human intelligence. This broad field of study encompasses machine learning, natural language processing (NLP), computer vision,…
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What is ChatGPT and how can you use it effectively? 5 Part Series
ChatGPT is a large language model developed by OpenAI. It’s an advanced artificial intelligence (AI) model that is trained on a vast amount of text data and is capable of generating human-like responses in natural language. It can engage in conversations, provide information, and answer questions across a wide range…
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Top Best Practices for B2B Demand Gen Marketing across APAC
Demand generation is one of the most difficult pain points in search marketing. It involves attracting potential B2B customers and generating interest in a product, service, or solution that they may not even know they need yet. In demand generation, you must deeply understand your target audience and their various…
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Why Gamification Is The New Diverse Content In B2B Marketing?
As you already know, business-to-business (B2B) marketing typically involves longer sales cycles and larger transaction sizes than business-to-consumer (B2C) marketing. You aim to build long-term relationships with other businesses and generate revenue by providing products or services that meet their specific requirements. One of the best ways to attain this…
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Why Gamification Matters In SEO?
As I previously explained, gamification involves applying game-design principles and elements, such as player competition and game rules, as a digital marketing strategy to encourage brand engagement and generate leads. But did you know that gamification also plays a vital role in your search engine optimization (SEO)? Let me explain why this…
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Zero Party Data: Is It The New Throne of Intent Data?
As I have observed, many users are becoming increasingly aware of the risks associated with cookies, which collect personal information, such as browsing history and login credentials, which can be used for tracking users across different websites. The rise of ad-blocking technology and increased regulation around data privacy has made…
