Category: B2B Marketing
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The Role of a Marketing Funnel: How It Should Unite a Company Together
As I previously discussed in my previous article, the customer journey includes every interaction a customer has with a company, whether it be through the company’s website, social media, customer service, or in-store. Understanding the customer journey is important because it can help a company identify points of friction or…
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Targeting Desired Behaviours with Marketing Gamification
In our past gamification articles, we have identified how gamification can help transform your marketing outreach by focusing on key objectives such as increasing engagement to speeding up business processes (such as a gamification program for salespeople or an HR onboarding program for new hires) In today’s article, we will…
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Martech Landscape Comparison in the Last 20 Years
Have We Moved Forward or Backward in Our Marketing Profession? The marketing technology or martech landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions covering a wide range of marketing functions,…
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How to Create and Optimize A Landing Page
Hey there, fellow marketing enthusiast! Landing pages are like the secret sauce of B2B marketing. They’re your golden ticket to turning random website visitors into awesome leads or even paying customers. In this article, I will share a no-nonsense, step-by-step guide on creating and optimizing a landing page that gets…
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Blurring The Lines of Privacy vs AI in a Digital Enhanced World
Earlier this year, I witnessed the transformational impact of artificial intelligence (AI) on an unprecedented global scale. While we eagerly embrace the potential AI brings, we also find ourselves grappling with a host of thought-provoking questions that demand thoughtful consideration of how we live in this new world of AI.…
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The Importance of Thought Leader Championing In Your B2B Brand
Hey there, savvy business owners! Today, we’re diving into a game-changing aspect of your B2B brand: thought leader championing. Now, you might be thinking, “What’s the big deal? Can’t we just focus on selling our products and services?” Well, hold on to your hats because I’m about to show you…
