Category: B2B Marketing
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Future-Proof Your B2B Marketing: Must-Have Strategies in 2024
2023 has been a very turbulent year for the majority of the markets. It is a new chapter in our human history as we learn how to deal with the aftermath of Covid 19 and yet be caught in between two active wars in the Middle East and Europe. As…
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Top B2B Marketing Predictions in 2024
Business-to-business (B2B) marketing has undergone revolutionary changes in 2023 with the rise of artificial intelligence (AI). This was a hot topic, which opened more subtopics for debate. Aside from AI, Google SEO algorithm updates have brought tremendous impacts on how marketers must optimize their content to rank higher in search…
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Driving the Future of Work: Intelligent Marketing
AI is driving the future of work and becoming an essential tool for today’s intelligent marketing, sales, and CX professionals. They are now taking advantage of AI-driven tools and systems that can continuously model, simulate, and recommend the ‘next best possible action’. AI is now a cost-effective way to automate…
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Reshaping Digital Marketing
The advanced power of data collection and processing, will revolutionize the future of digital marketing. Growth is likely to be exponential, as social media, websites and IOT devices collect vast volumes of data. According to Statista, ad spend world-wide is estimated at around $649 billion USD. Despite the global pandemic,…
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The Role of a Marketing Funnel: How It Should Unite a Company Together
As I previously discussed in my previous article, the customer journey includes every interaction a customer has with a company, whether it be through the company’s website, social media, customer service, or in-store. Understanding the customer journey is important because it can help a company identify points of friction or…
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Targeting Desired Behaviours with Marketing Gamification
In our past gamification articles, we have identified how gamification can help transform your marketing outreach by focusing on key objectives such as increasing engagement to speeding up business processes (such as a gamification program for salespeople or an HR onboarding program for new hires) In today’s article, we will…
