All Things About B2B Marketing and Sales
Target Audience
The main audience who I am writing for is targeted at B2B professionals in the media, sales and marketing capacity. I believe my content will showcase that there is more in harmony together than working in silo.
B2B Marketing
B2B marketing strategies are often a wholesale copy of B2C marketing strategies but expect unrealistic B2C marketing results. Quantity vs. quality debate. My writing will seek to explore these concepts, the various problems associated with them, and how gamification can help strengthen them.
B2B Sales
My aim is to speak out to the other struggling salespeople out there that you are not alone in this to meet the numbers. There are more folks in this situation than you know! Let me share what I have learned from successful salespeople and how we can inject that into our day-to-day work.
“I have been in the industry for over 9 years and worked with over 250+ technology companies across Cybersecurity, Digital transformation and Marketing technologies for B2B marketing.”
Dexter Low, A Spark of B2B
