Month: December 2025
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ABM Without Guesswork: How Agentic AI Makes Targeting Smarter
Account-Based Marketing (ABM) was supposed to bring focus to B2B marketing. Instead of chasing every lead, you zero in on high-value accounts and tailor experiences around them. In reality, many ABM programs still rely on static account lists, manual prioritization, and delayed insights. By the time you act, the buying…
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How to Use Agentic AI for B2B Events Marketing
B2B events marketing is no longer about filling virtual rooms or booking venues. You are expected to generate qualified demand, support pipeline acceleration, and prove revenue impact, often with limited budgets and lean teams. While traditional AI helps with tactical tasks like drafting emails or summarizing feedback, agentic AI operates…
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How B2B Marketers Can Use Agentic AI
If you are still treating AI as a simple assistant, something that drafts copy, suggests keywords, or summarizes reports, you are barely scratching the surface. The shift toward agentic AI is here, and it is rewriting the rules of B2B marketing faster than most teams can adapt. Agentic AI is…
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B2B Sales and Marketing Trends to Watch Out For in 2026
If you’ve been feeling the ground shift beneath your feet in B2B marketing, 2026 is the year those quiet tremors turn into full-scale transformation. Buyer expectations are evolving, tech stacks are being rebuilt, and AI is no longer a shiny add-on—it’s becoming the backbone of revenue operations. Whether you’re a…
