Month: September 2025
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The Digital Sales Room Trend Every B2B Sales Team Should Watch
If you’ve been in B2B sales long enough, you’ve probably noticed how messy the buying process has become. Multiple email threads, lost attachments, and shared drives full of outdated files are enough to frustrate both sales reps and buyers. That’s why digital sales rooms (DSRs) are gaining so much traction.…
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When Sales Say “They Do Not Want More LEADS!”, What Is Going On?
You’ve been there. Marketing runs campaigns, fills the CRM with leads, and proudly hands the list to sales. And then… crickets. “No thanks. We don’t want more leads.” If you’ve ever felt your stomach drop at those words, you’re not alone. It’s confusing, frustrating, and honestly, a little infuriating. But…
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Why More B2B Companies Are Hiring Fractional CMOs
If you’re running a B2B business, you’ve probably felt the squeeze: buyers expect more personalized experiences, sales cycles are longer, and leadership teams want marketing to directly prove its impact on revenue. No pressure, right? Here’s the reality: the role of the Chief Marketing Officer has completely changed over the…
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REAL TALK: AI Isn’t Replacing Sales, It’s Replacing Lazy Salespeople like me!
In the world of B2B sales, artificial intelligence has sparked both excitement and anxiety. But here’s the truth most don’t want to admit: AI isn’t here to replace salespeople. It’s here to replace the lazy ones. Especially me! The Myth of the AI Takeover There’s a growing fear that AI…
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Why B2B Buyers Are Quiet Quitting Your Funnel and How to Win Them Back
You’ve probably noticed it. Campaigns that once sparked engagement suddenly fall flat. Open rates decline, webinar sign-ups dwindle, and those once-promising buyers seem to slip away without explanation. What’s happening isn’t ghosting in the traditional sense—it’s something quieter. In the world of B2B, buyers are quietly quitting your funnel. Quiet…
