Month: August 2025
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I Let an AI Write My Cold Email Campaigns for a Week. Here’s What Happened…
I’ll admit it—I hate writing cold emails. But as a formal salesperson, it has become an important addition to my prospecting arsenal. Over the years, I’ve developed my own system: research the prospect, find a recent trigger (a press release, podcast quote, or even a hiring post), and connect it…
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ChatGPT-5 Hype Check: What B2B Marketers Should Really Take Away
Every week, a new AI headline promises to redefine business forever. The latest? A video making the rounds that claims “ChatGPT-5 will change your business forever”—complete with nine “ready-to-use” ideas. It’s slick. It’s motivating.But it’s also missing some of the hard truths B2B marketers can’t ignore. If you work in…
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Beware: Your Private ChatGPT Sessions Could Be Leaving a Public Trail (And What That Means for Your Business)
In the world of AI-powered productivity, ChatGPT has become a trusted tool for B2B professionals—from content strategists and product developers to customer support teams and sales leaders. But recent findings suggest that even your private conversations may not be as private as you think. Not because someone can read your…
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B2B Buyers Don’t Want to Talk to You (And That’s a Good Thing)
When was the last time you wanted to hop on a sales call just to get pricing or compare product specs? Exactly. Now imagine your buyers: they’re under pressure, short on time, and fully capable of doing research without waiting on a sales rep to “circle back.” Welcome to the…
