Month: July 2025
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Meeting the New Standard: Why B2B Buyers Expect Omnichannel Experiences
Let’s face it. B2B buying doesn’t look like it used to. The days of relying solely on sales reps and long email threads are behind us. Today’s buyers come with digital-first mindsets, shaped by years of streamlined B2C experiences. For them, omnichannel is the bare minimum. Click, Tap, Buy Whether…
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Why B2B Marketers Are Doubling Down on AI in 2025
AI and predictive analytics are no longer experimental—they’re now essential to marketing success. As 2025 unfolds, B2B marketers are making one thing clear: artificial intelligence is not just reshaping marketing—it’s redefining it. After years of cautious testing and small-scale pilots, AI and predictive analytics have taken center stage. The goal?…
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Unlocking B2B Sales Growth with Generative AI: 8 Practical Use Cases
There’s a growing buzz among B2B leaders about generative AI and for good reason. Many are starting to see it as more than just another tech trend; it’s a real opportunity to transform how sales teams work and win. Still, a lot of folks are wondering: Where do we even…
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How sFTP Automation Is Transforming B2B Forecast Sharing
Today, supply chains move fast, and so does the need to share data. Businesses are constantly sending sales forecasts, inventory updates, and production plans to their partners. Surprisingly, many still use slow, outdated methods like emails and spreadsheets to do this. Using emails or spreadsheets to send important forecasts often…
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Why Killing Informational Content Will Tank Your SEO (And Your Sales Funnel)
Google’s new AI Overviews mode is changing how people interact with search and how search interacts with your content. Soon, Clicks, Impressions, and Position data from AI Overviews will flow into Google Search Console. And already, some SEOs and marketers are panicking. They’re seeing fewer clicks and jumping to conclusions:…
