Month: February 2025
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What Are Leads in B2B?
If you’ve been navigating the world of B2B marketing and sales, you’ve likely heard the term “leads” thrown around more times than you can count. But what exactly are leads in the B2B space, and why are they the lifeblood of any successful business? Let’s break it down in a…
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Stop Selling Specs, Start Sparking “Eureka!” Moments: 5 Potential Ways to Ace Product Feature Marketing in B2B
Alright, fellow B2B marketing mavens, let’s talk shop. We’ve all been there, staring at a list of impressive product features, wondering how to translate those technical marvels into something that actually makes our target audience sit up and take notice. After years in the trenches of B2B marketing, I’ve learned…
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What is an Ideal Customer Profile in B2B?
Finding the right customers for your B2B business isn’t just about casting a wide net—it’s about targeting the ones who truly need and benefit from your product. If you’ve ever struggled with low conversion rates, wasted marketing spend, or customers who just don’t stick around, chances are you haven’t clearly…
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Mastering the Art of Creative Feedback: A Guide for Business Leaders
Providing feedback to creative professionals can be a delicate balancing act. As business owners and leaders, we need to ensure that creative work aligns with our brand and goals while also fostering an environment where innovation thrives. However, the wrong approach can stifle creativity, damage morale, and ultimately lead to…
