Month: January 2025
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What Is the B2B Sales Process? A Quick Guide
If you’re diving into the world of B2B sales, you’ve probably realized it’s not as straightforward as selling a pack of gum at the checkout counter. The B2B sales process is complex, nuanced, and designed for building long-term relationships. So, what exactly is it, and how can you make it…
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Foundations of a World-class Sales Process: Part V
The closing and onboarding stage The final phase of the traditional sales cycle is the closing process. One potential sale might go through all these stages in a matter of weeks, and others might take months; it all depends on how educated your customer is and their level of intent.…
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B2B Social Trends in 2025
The B2B landscape is undergoing a seismic shift, with social selling emerging as a powerhouse strategy for driving revenue and building meaningful business relationships. In 2025, social media platforms are no longer just optional tools for B2B marketers; they are essential arenas where deals are initiated, nurtured, and closed. As…
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Foundations of a World-class Sales Process: Part IV
In our last article, we explored two key stages: discovery and initial evaluation. A few key takeaways: Formal evaluation stage For today’s article, we will dive into the later stages of the customer journey, focusing on the “formal evaluation” stage. It is often tempting to think that understanding intent and…
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New Opportunities for B2B Sales and Marketing in 2025
Welcome to 2025! The world of B2B sales and marketing is buzzing with exciting changes. With new tech rolling out and buyer expectations shifting, it’s time to shake up your strategy. Let’s dive into fresh opportunities that can help your business thrive. AI-Powered Personalization AI continues to transform marketing. This…
