Month: December 2024
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Holiday Greetings
“Let’s use the holiday season to reflect, express gratitude, and set meaningful goals for the future.”
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How to Leverage CRM for AI B2B Marketing
You’ve heard the buzz: Artificial Intelligence (AI) is revolutionizing B2B marketing, and Customer Relationship Management (CRM) systems are at the heart of this transformation. But let’s face it—navigating the convergence of these two powerhouse tools can feel like a maze. How do you bring them together to unlock their full…
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Foundations of a World-class Sales Process: Part III
Previously we talked about the Discovery stage, These steps serve as the foundation for your sales process, after mapping the customer journey. The next critical step is to get your lead to “agree” with you. And this is where we discussed more in today’s article. THE INITIAL EVALUATION STAGE This…
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What Is CRM and Its Role in B2B Sales and Marketing?
Let’s be real—B2B marketing is no walk in the park. You’re dealing with long sales cycles, decision-makers with diverse priorities, and a constant push to prove ROI. So, how do you keep everything in check while delivering personalized experiences to your prospects? Enter Customer Relationship Management (CRM). If you’re still…
