Month: November 2024
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Foundations of a World-class Sales Process: Part II
In our last article, we discussed about the various stages of a B2B sales methodology that is more viable and sustainable in today’s and perhaps future’s markets for the next few years. Unless AI has alter the landscape completely, the stages that are : Today let look at The DISCOVERY…
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Is ToFu, MoFu, and BoFu the Realistic Marketing KPIs to Follow? What’s New for B2B in 2025?
If you’re a B2B marketer, you’ve likely leaned on the trusty ToFu, MoFu, and BoFu framework to guide your strategies. It’s been the backbone of demand generation, providing a clear roadmap for converting leads into paying clients. But as 2025 approaches, you have to ask yourself: is this traditional funnel—and…
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Foundations of a World-class Sales Process: Part I
“At the end of the day, a world-class methodology means very little if it doesn’t incorporate all the elements of being an innovative seller.” Many people believe the sales is a dark art that just happens because people are charismatic or can build relationships. Some think because people are social…
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Building a Balanced B2B Content Marketing Strategy: ToFu Vs BoFu
Content marketing can feel like a constant balancing act, especially in the B2B world where buying cycles are complex, and decision-making takes time. You know you need to produce content that drives results, but should you be focused on top-of-funnel (ToFu) or bottom-of-funnel (BoFu) content? It’s a question every B2B…
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Navigating the Future of B2B Marketing: A simple no BS Guide to Trends, Tech, and Tactics
Welcome, fellow B2B marketing heroes! If you’ve been feeling like you’re lost in a jungle of buzzwords, tech trends, and marketing mayhem, take a deep breath. You’re not alone. We’re here to hack through the digital vines, decipher the ancient marketing runes, and emerge victorious, all while having a good…
