Month: September 2024
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Is YouTube Viable for Your B2B Marketing Strategy?
Video marketing is a must for engaging potential buyers in today’s nonlinear B2B journey. It grabs attention, simplifies complex ideas, builds trust with testimonials, encourages interaction, and boosts SEO. Businesses can connect with prospects at different stages, share valuable insights, and cultivate relationships that lead to conversions. You might see…
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The Most Underappreciated Marketing Position
Greetings, aspiring marketers! Today, we’re going to talk about a role that has become the backbone of modern businesses: the social media manager. Contrary to popular belief, this role is not a junior position that can be filled by just anyone. In fact, I dare say that running a social…
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How to Enhance Your Customer Experience in B2B Marketing
One of the most common pain points B2B companies face is retaining customers and fostering loyalty. You may have a stellar product or service, but without an exceptional customer experience (CX), you’re at risk of losing clients to competitors who do offer that seamless experience. B2B marketing has evolved beyond…
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Is AI in B2B Marketing too risky to pull off?
Given the potential costs, technical complexities, and uncertain returns, it might seem like AI introduces more challenges than solutions to sales processes. But in today’s data-driven market, leveraging AI is a non-negotiable. Artificial intelligence offers undeniable benefits, from sophisticated AI algorithms to predictive analytics for sharper content and strategies. Without…
