Month: July 2024
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B2B & B2C Marketing: A Tale of Two Cities (and a Growing Bridge)
The digital age has undeniably blurred the lines between B2B and B2C marketing. Gone are the days of B2B being synonymous with “boring” and B2C with “flashy.” Both sides are embracing the power of storytelling, data-driven personalization, and engaging content to capture audiences. The Convergence: A Shared Language of Marketing…
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Stop Chasing Ghosts and Start Talking to Your Customers!
B2B Tech Marketing: A Guide to Avoiding the “Hamster Wheel” of Guesswork Hey there, fellow marketing gurus! Let’s face it, B2B tech marketing can feel like a never-ending game of whack-a-mole. We’re constantly chasing the next shiny object, hoping to find that magic formula for success. But here’s the dirty…
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All You Need to Know About Media Syndication
Media syndication is definitely one of the key channels for getting content noticed by the target audience. This has become more critical than ever as businesses crave instant, diverse, and continuous streams of high-value content. In this post, we’ll explore why it’s so immeasurably valuable and how it affects content…
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Opinion : Procrastination is not a bad thing, if you do it right!
Hello to my fellow burnt-out marketers, Are you feeling overwhelmed, stuck, or unmotivated? If so, I invite you to explore a timeless psychological principle that can help you overcome procrastination and rediscover your drive. This powerful insight, known as Skinner’s Law, is rooted in the work of renowned psychologist B.F.…
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All You Need to Know About Demand Generation
Part II: Best Demand Generation Content Strategies There are reputable media publishing companies offering demand generation services. For instance, Thinklogic Media Group offers demand generation services, which include intent-based lead generation and media syndication. Let’s learn more about these services. Intent-based Lead Generation Image Source: Thinklogic Media Group Intent-based lead…
