Month: April 2024
-
Unveiling Effective B2B Pricing Strategies: Lessons Learned and Best Practices
In the realm of business, pricing stands tall as the linchpin of the marketing mix—while others spend money, pricing makes it. It’s a dynamic force that shapes the value exchange between products and their intended audience. Today, we embark on a journey dedicated to the art and science of B2B…
-
Ultimate Guide to E-A-T (Expertise, Authority, & Trust) B2B Marketing
You are a B2B marketing expert who continuously craves knowledge to improve results. And there’s no doubt about that. But have you thought of implementing an E-A-T strategy? How can you effectively reflect your brand’s expertise, authority, and trust through B2B marketing? Let’s break down E-A-T (Expertise, Authority, and Trust)…
-
Revisiting B2B Persona Crafting for 2024!
Hello for April my fellow rebounders! 2024 has been a journey of rediscovery in the realm of B2B persona crafting from my personal interactions within the industry. As we step into the post-pandemic era, the landscape of business-to-business interactions has undergone a profound transformation. Gone are the days of traditional…
-
A Spark of B2B: Top 10 B2B Marketing Statistics to Consider for 2024
B2B marketing statistics provide valuable insights into industry trends, customer behavior, and competitive landscapes. Armed with this data, you can make informed decisions regarding your marketing strategies, target audience, product development, and resource allocation. Here are the top B2B marketing statistics for your 2024 marketing plans. 1. Email marketing stands…
-
Navigating Martech’s Shadow IT Landscape
In the labyrinthine landscape of modern technology, the term “shadow IT” has become a familiar whisper, echoing through the corridors of countless organizations. Yet, what exactly lurks within these shadows, and how do they intersect with the bustling world of Marketing Technology (Martech)? Let’s shed some light on the subject.…
