Month: March 2024
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Navigating the Shifting Sands of PR in 2024: A Strategic Guide for B2B Marketers to Collaborate (Part 2)
In the bustling realm of B2B marketing, where change is not just a constant but a highly anticipated dance partner, effective collaboration with PR teams becomes the secret sauce for success. Picture this: the winds of change blowing through the PR landscape in 2024, carrying not uncertainty but a symphony…
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How to Leverage Your B2B Data As Case Studies for Content Marketing
In this ever-changing landscape and the constant innovation to differentiate your B2B company from your competitors, the need for impactful content has never been more pronounced. Case studies provide tangible evidence of your product or service’s success in real-world scenarios. They showcase how your offering has helped actual customers overcome…
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Navigating the Shifting Sands of PR in 2024: A Strategic Guide for B2B Marketers to Collaborate (Part 1)
In the dynamic realm of the Public Relations landscape, the year 2024 unfurls a tapestry of shifting sands. The landscape, as illuminated by a recent report, not only reveals the challenges faced by PR and communications professionals but also serves as a compass for B2B marketers navigating the altered terrain.…
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Real talk: How effective is demand-gen marketing at actually creating demand?
In the bustling world of marketing, where strategies evolve at the speed of light, one term often thrown around with fervent enthusiasm is “demand-gen marketing.” It’s hailed as the silver bullet to drive consumer interest, yet beneath the surface lies a realm of assumptions and misconceptions. As I walked and…
