Month: December 2023
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Reputation as your career currency – The need for social proof
In this world of two-way communication, your organization must have social proof. As a marketer, your goal should be to maximize that social proof through genuine greatness. This is going to become more and more important as systems continue to empower the customer and make it easy for future customers…
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Reputation as your career currency – Is there a different scale of customer importance?
This social revolution presents both a massive threat and opportunity for every organization. Admittedly some markets are more sensitive to this than others, but this now affects ALL markets and is becoming more powerful every day. This is an issue that no organization can afford to ignore. While this new…
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Holiday Greetings!
Dear Readers, Greetings of joy and peace! As the festive season envelops us in joy, I want to express my sincerest gratitude for your continuous support of ‘A Spark of B2B.’ Thank you for subscribing, following, reading, and sharing my B2B marketing and sales articles. Your engagement fuels my team’s…
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Marketing Breakdown: Difference Between B2C and B2B Landing Pages
2023 is about to end. As the new year awaits us, it’s time to tackle the most essential aspects of our existence. Marketers must look deeper as to why their digital marketing efforts aren’t accelerating as they used to be. With rapid SEO algorithm changes in search engines and data…
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Reputation As Your Career Currency – A Blog Series
I want you to take some time (maybe 5-10mins) to reflect on this: – What organizations are you fiercely loyal to and why?– If you could be Harry Potter and wave your wand to enact changes ASAP, what main things would you change today in your company? It is important…
