Month: November 2023
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Future-Proof Your B2B Marketing: Must-Have Strategies in 2024
2023 has been a very turbulent year for the majority of the markets. It is a new chapter in our human history as we learn how to deal with the aftermath of Covid 19 and yet be caught in between two active wars in the Middle East and Europe. As…
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Maximizing Return on Investment: Strategies for B2B Marketers to Drive Revenue Growth
In the world of B2B marketing, the bottom line matters. Marketing should not just be an expense; it should be a revenue generator. However, gauging the true impact of marketing efforts on revenue growth can be a daunting task. In this article, we’ll delve into the complexities of measuring return…
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Top B2B Marketing Predictions in 2024
Business-to-business (B2B) marketing has undergone revolutionary changes in 2023 with the rise of artificial intelligence (AI). This was a hot topic, which opened more subtopics for debate. Aside from AI, Google SEO algorithm updates have brought tremendous impacts on how marketers must optimize their content to rank higher in search…
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Driving the Future of Work: Intelligent Marketing
AI is driving the future of work and becoming an essential tool for today’s intelligent marketing, sales, and CX professionals. They are now taking advantage of AI-driven tools and systems that can continuously model, simulate, and recommend the ‘next best possible action’. AI is now a cost-effective way to automate…
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Reshaping Digital Marketing
The advanced power of data collection and processing, will revolutionize the future of digital marketing. Growth is likely to be exponential, as social media, websites and IOT devices collect vast volumes of data. According to Statista, ad spend world-wide is estimated at around $649 billion USD. Despite the global pandemic,…
