Month: October 2023
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The Role of a Marketing Funnel: How It Should Unite a Company Together
As I previously discussed in my previous article, the customer journey includes every interaction a customer has with a company, whether it be through the company’s website, social media, customer service, or in-store. Understanding the customer journey is important because it can help a company identify points of friction or…
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Targeting Desired Behaviours with Marketing Gamification
In our past gamification articles, we have identified how gamification can help transform your marketing outreach by focusing on key objectives such as increasing engagement to speeding up business processes (such as a gamification program for salespeople or an HR onboarding program for new hires) In today’s article, we will…
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Martech Landscape Comparison in the Last 20 Years
Have We Moved Forward or Backward in Our Marketing Profession? The marketing technology or martech landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions covering a wide range of marketing functions,…
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Matching Behaviours with Customer-related Business Objectives
In my previous article, we discussed how important it is to differentiate between Valued and Valuable behaviour as a marketer. Using the power of gamification, I will be taking a deep dive into these valuable behaviour that we should see out of our target audience and how to best utilize…
