Month: September 2023
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Performance Metrics to Consider for Your Gamification Campaign
Gamification is a lead-generating marketing program that aims to generate meaningful, impactful, and data-driven results. Because of the impending cookieless world, companies must shift to first-party data partnership and Zero party data unification. Gamification makes data collection more organic, incentivizing people to provide their information. A gamification game plan must involve properly managing…
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Making Your B2B Content Strategy Stand Out
A recent July survey of 925 content marketers from for-profit B2B companies has shown that in order to make their content stand out from the competition, ‘producing quality content’ is more important than ‘producing more content.’ However, what goes behind the scene into producing great quality content? Let’s dive in! Diversify Your Content People have different…
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Cookieless World and the Rise of Gamification for B2B Marketing
The use of cookies has long been a staple of online advertising and marketing, allowing businesses to track users’ browsing habits and serve them targeted ads. However, with the growing push for privacy and the increasing use of browsers with built-in ad blockers and anti-tracking features, the era of the…
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Win More Clients With Cold Calling
Once you master cold calling, expect to win a client every time. While there’s no single formula for cold calling, I can share with you my own-formulated secret recipe to success. What Is Cold Calling? Cold calling is a powerful way to sign more clients. But most people suck at…
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What Is Customer Journey?
The customer journey is the experience a customer has with a company, from the moment they first become aware of the company and its products or services to the moment they make a purchase and beyond. It includes every interaction a customer has with a company, whether it be through…
