Month: September 2023
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What Is The Role of AI in B2B Marketing?
In the business-to-business (B2B) world, companies can harness AI power to boost their marketing efforts. As you already know, artificial intelligence (AI) simulates human intelligence in computer programs to perform tasks that typically require human intelligence. This broad field of study encompasses machine learning, natural language processing (NLP), computer vision,…
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SparkB2B.AI Prompt Series (4) — The Principle of Least Effort
The Concept of the “Principle of Least Effort” The principle of less effort, also known as the principle of least effort or the law of least effort, is a concept that suggests that people tend to choose the path of least resistance or exert the least amount of effort to…
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SparkB2B.ai Prompt Series (3) — Law of Diminishing Returns
The Concept of “the Law of Diminishing Returns” In simpler terms, the law of diminishing returns suggests that there is a point at which adding more of a particular input (such as labor, capital, or resources) to a production process will result in diminishing or decreasing additional output. This occurs…
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Rethinking About B2B Sales Closing (Part II)
Life of an enterprise champion It’s important to remember that champions are people, and their behavior and decisions are shaped by their environment. To effectively enable and develop champions, you need to understand the realities of life inside the enterprise. Here are a few key things to keep in mind:…
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ChatGPT Prompt Series (2) — Sunk Cost Fallacy
ChatGPT has shown a lot of promise in helping to lighten the day-to-day work responsibilities in many ways possible. With our attention focusing on B2B marketing and sales readers in my blog, I want to focus on how we can utilize ChatGPT to assist you further in your marketing and…
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Rethinking About B2B Sales Closing (Part I)
Has it evolved differently over the years, or are we just looking at the wrong angle? The process of B2B sales is essentially internal communication, where the objective is to identify and address a problem and align a group of individuals with differing opinions on how to solve it. This…
