Month: September 2023
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The Simple Truth of Customer Service (Part I)
Why it matters personally for a marketer and salesperson in today’s markets. Hello from the trenches! We are now well halfway into 2023, and if you are now reading this right now, I want to congratulate you and give you a pat on the back for surviving what is one…
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The Importance of Thought Leader Championing In Your B2B Brand
Hey there, savvy business owners! Today, we’re diving into a game-changing aspect of your B2B brand: thought leader championing. Now, you might be thinking, “What’s the big deal? Can’t we just focus on selling our products and services?” Well, hold on to your hats because I’m about to show you…
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How To Design An AI Marketing-Driven Strategy For B2B
Hey there, B2B marketers! These days, we’re all jumping on the artificial intelligence (AI) bandwagon to supercharge our marketing strategies. And guess what? AI brings some serious firepower to the table. It can give us killer insights, personalize our marketing efforts, and optimize those all-important customer interactions. By harnessing the…
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Dark Funnel Examples
The dark funnel is part of the buyer journey that occurs outside of a company’s direct marketing channels. This means that companies may not be aware of the specific interactions that potential buyers are having with their brand, products, or services. Here are some examples of dark funnel interactions in…
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What Is Dark Funnel In Marketing?
The dark funnel is a term used to describe the part of the buyer journey that occurs before a potential customer engages with a company’s marketing or sales channels. This phase is often invisible to marketers, as it takes place before buyers have provided any contact information or taken any…
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Amazing Ways AI Can Transform Your B2B Marketing
Artificial intelligence (AI) has become a powerful tool in B2B marketing, which is one of the top trends in marketing technology today. The business-to-business (B2B) sector greatly benefits from AI, especially in content marketing. Your B2B company can use AI tools to boost brand awareness, gain more organic traffic, win…
