Once you master cold calling, expect to win a client every time. While there’s no single formula for cold calling, I can share with you my own-formulated secret recipe to success.
What Is Cold Calling?
Cold calling is a powerful way to sign more clients. But most people suck at it. Here’s a framework that can help you become a master cold caller:
Introduction
You only get one chance to nail the first impression. So, you want your introduction to be as clear and concise as possible.
Avoid Word Vomiting
It means don’t shove too much information down their throat in the first 30 seconds. Instead, introduce yourself and ask a simple question.
Quick Sales Pitch
After introducing yourself, you must explain to the prospect why you’re contacting them because time is money for both you and the prospect. Identify why you think this is relevant to your prospect and identify what problems you can solve for them.
Qualify
Go on to ask a series of simple questions. These questions will help you gain a better understanding of exactly what your prospect needs. Ask the question, then shut up. You want to be actively listening during 80% of the conversation.
Objection Handling
Your prospect will have objections. That’s a fact. But what’s more important is how you handle them. Here are some strategies you can use to handle objections the right way:
-Actively listen
-Mirror (repeat back what they said)
-Validate your customer’s concerns
-Show social proof
-Ask follow-up questions
Show the Benefits
You need to convey the benefits of what you’re selling. And how it will improve your prospect’s life. And how it will solve their problems.
But don’t memorize a sales pitch. Instead… Actively listen to their responses and come up with an answer tailored to their problems. This way, you’ll sound unique.
Close
End your call with a CTA to follow up with another call. Mention that the call won’t take much of their time but will be highly beneficial.
In summary:
1. Introduction
2. Quick sales pitch
3. Qualify
4. Objection Handling
5. Show the Benefits
6. Close
Disclaimer note:
The opinions expressed in this post are those of the author. They do not purport to reflect the opinions or views of ThinkLogic Media Group or any company and their associates.
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