Month: September 2023
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Customer Development vs Product Development: What’s the Difference?
Customer development and product development are two of the most important aspects of building a successful startup. However, they are often seen as competing forces, with entrepreneurs having to choose between one or the other. In reality, customer development and product development are complementary processes that should be used together.…
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Commentary – the future of work with Gen AI
From McKinsey & Company’s recent Gen AI report: “We predict that automation enabled by all Al technologies could increase global productivity by 0.2-3.3% from 2023 to 2040.” Anticipating the Impact: AI Automation and Global Productivity In the realm of B2B marketing, the projection that AI-powered automation could enhance global productivity…
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How to Create and Optimize A Landing Page
Hey there, fellow marketing enthusiast! Landing pages are like the secret sauce of B2B marketing. They’re your golden ticket to turning random website visitors into awesome leads or even paying customers. In this article, I will share a no-nonsense, step-by-step guide on creating and optimizing a landing page that gets…
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3PR for Business Development — No Longer a Marketing Responsibility Only
If you want to win new business from new clients, speaking is one of the most effective tools in your toolkit for burnishing your expert credentials. 3PR (Personalized, Professional Public Relations) is a combination of strategies, tactics, and tools designed to help you and your business accomplish one or more…
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Blurring The Lines of Privacy vs AI in a Digital Enhanced World
Earlier this year, I witnessed the transformational impact of artificial intelligence (AI) on an unprecedented global scale. While we eagerly embrace the potential AI brings, we also find ourselves grappling with a host of thought-provoking questions that demand thoughtful consideration of how we live in this new world of AI.…
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The Simple Truth of Customer Service (Part II)
“Our customers are talking about us….in a good way! Coming back and referring us to their friends.” This is the ultimate social currency that every customer success team strives to achieve, regardless of the platforms and channels communicated. The following stories of great stories are simple but powerful. They are…
