Gamification is one of the most popular and trending marketing tactics that B2C and B2B marketers talk about nowadays. Human nature loves interactive challenges, which explains the psychology behind gamification marketing.
What Is Gamification?
In marketing, gamification refers to applying game-design principles and elements, such as player competition and game rules, as a digital marketing strategy to encourage brand engagement and generate leads.
Why Should You Start Implementing in Your Campaigns?
It is a must to implement gamification in your marketing campaigns because of the following reasons:
Gamification Drives Interest
Buyers are used to seeing paid ads, advertorial blogs, and other long-time forms of digital marketing strategies. Gamification has a different appeal, especially when applied to B2B. Integrating gaming concepts into non-game contexts is surprising, and more so are its promising results and benefits both for the buyer and the B2B brand.
Gamification Generates Leads
Lead generation usually involves a long and tedious process, not to mention its boredom and complexity for both marketers and target audiences. Imagine the number of brands’ EDMs sent to your inbox daily/ Gamification generates leads more excitingly and interactively because it is a change in response dynamic and the leads are more excited to engage in something fresh because it is a change in response dynamic and the leads are more excited to engage in something fresh. Based on the game results, marketers can determine their target audience’s strengths, weak links, and areas of focus, allowing them to create relevant and targeted sales pitches.
Gamification Boosts Brand Awareness
Gamification is one of the most effective and interactive ways to educate target audiences about a company’s products and services. Instead of spoon-feeding prospects with information, gamification challenges them, testing their product knowledge.
As you probably have observed, games, like quizzes, are difficult to beat or get perfect scores. Games for marketing purposes have been specifically designed that way to make players think while having fun. Once they see their scores, leads realize their inadequacies and areas of improvement, making them more responsive and willing to consider recommendations.
Gamification Promotes Great Customer Experience
Gamification marketing schemes are flexible, scalable, and fun, promoting positive customer experience. Marketers can think of the most unique, wildest, and boldest game tactics to capture their audience’s attention and drive customer engagement. Because of its different marketing angle, gamification inspires both marketers and customers to spend more time improving their focus, thoughts, and solutions.
Gamification Strengthens Sales and Marketing Teams
Sales and marketing teams shouldn’t be separate entities. They must work together to achieve common company goals and objectives. Gamification bridges the gaps between these two teams in limiting the confines of this ‘love-hate’ relationship and motivates them to create the most captivating E-learning content for both marketing and sales purposes.
While the marketing team can use game scores to develop more effective strategies in their next marketing campaign, the sales team can readily use them to create impactful sales pitches to encourage leads to avail of the company’s products and services and boost sales.
Who can I consult with to adopt gamification into my B2B marketing?
At ThinkLogic Media Group, we are probably the first media publisher in the world to combine effective demand/lead generation strategies with gamification setup capabilities within our media titles. We strive to help B2B marketers create fun and engaging gamification marketing campaigns that will generate leads by providing a different customer experience but with the same lead gen goal in mind. With gamification, it is possible to convert idle prospects into excited and engaged leads across all stages of the sales-marketing funnel.
Watch out for my articles in the coming weeks as we look to explore deeper into the power of gamification for marketing.
Disclaimer note:
The opinions expressed in this post are those of the author. They do not purport to reflect the opinions or views of Thinklogic Media Group or any company and their associates.
Learn more about gamification strategies and other B2B sales and marketing topics by following me on my socials:
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