Why am I creating this content writing?
- I believe I have tons of experience, knowledge, and insights to share.
- I have a mission to make B2B marketing better than it was.
- To do that, I believe the best way is to share my views and opinions. Ultimately create a unified platform for like-minded individuals to share theirs as well.
- Personal branding was the original goal, but education would be the principal motivator.
- The main audience who I am writing for is targeted at B2B professionals in the media, sales and marketing capacity. I believe my content will showcase that there is more in harmony together than working in silo.
How would my writing be different from other similar materials out there?
- I don’t seek to be the most unique content portal in the area of B2B sales and marketing. There are way better platforms out there that seek to discuss or educate in more detail than what I could do myself.
- Every content from me will have the following segment: “topic” “idea” “views”. Views would be my biggest focus of writing to capture your attention.
- Where I want to champion strongly in my writing is the introduction of the concept of ‘gamification’ and its application into the world of b2b marketing.
- While my writing would honor the traditional establishment or architecture of b2b marketing, I seek to share my perspectives on how we could harness the power of gamification to enhance or transform engagements in your B2B strategies.
- Most of these materials are generated without professional oversight, so do pardon me if the views or writing are conducted in an extremely personal manner in spite of best efforts to keep to professional standards.
Posting frequency and channels
- Given that I am working on this alone while still working full time in my business development role. I will publish at least once every two weeks.
- There is no strict editorial calendar to follow to ensure that I achieve my balance of editorial integrity and independence.
- Right now, I am posting on Twitter, Facebook, LinkedIn, and WordPress. Social media posting would be more frequent in posting to generate attention, maintain a presence for the better of the search engine algorithm.
Area of B2B Writing Focus
- Media
In my experience working with many different B2B technology marketers over the years, one of my observations in the industry is that there are clear overlaps of their marketing function with sales (often a love-hate relationship), but very little to zero overlaps with their media function. This is concerning because not only are marketers ignoring the biggest (and cheapest) approach to marketing but also their marketing mindset for their company. The other area that I would like to explore in more detail is the ever-changing role of media, particularly PR and Comms executives, in the area of corporate branding. Why do traditional PR agencies need to adapt fast, and how to adapt effectively to better serve their clients?
There are many factors, both intrinsic and extrinsic which I will discuss in more detail through my blogging.
- Marketing
B2B and B2C marketing are two very similar broad scopes of marketing themes but yet very different in terms of results and execution behaviour. There are many examples out there, such as B2B marketing strategies, tactics, metrics, and so on, for the everyday reader. But why is it still a massive struggle for B2B marketers to meet their KPIs and to wow their stakeholders during QBR? In a nutshell, it turns out B2B marketing strategies are often a wholesale copy of B2C marketing strategies but expect unrealistic B2C marketing results. Quantity vs. quality debate. My writing will seek to explore these concepts, the various problems associated with them, and how gamification can help strengthen them.
- Sales
Sales is the most important lifeline of the company and yet the most misunderstood working mechanism in an organization. A salesperson, by its very definition, is to sell for the company. But studies have shown that highly successful salespersons seek to create strong personal branding that demonstrates not only their capabilities but also the organization that they thrive in. And this involves more than just selling for the company. Why, what, when, and how can we achieve this? My aim is to speak out to the other struggling salespeople out there that you are not alone in this to meet the numbers. There are more folks in this situation than you know! Let me share what I have learned from successful salespeople and how we can inject that into our day-to-day work.
